Unit 5 LO4.2 • Pitch feedback Post from Glyndebourne

Hi Hayden, Connor and Sanita

Really like you ideas, especially the tshirts and audio and video viral
advertising. This would be great to use as viral marketing through
various websites like Youtube, Vimeo, Facebook etc and the tshirts will
help spread word of mouth. Think about who would be wearing / buying
these and how that will sell tickets.

General marketing feedback

In terms of feedback from a Marketing point of view, I just thought I
should re-emphasize context. I think it's worth a reminder that in the
real world all the nice creative bits are often generally outsourced to
designers. So in the final presentations, we'd like to know about their
rationales; a detailed summary describing how they arrived at these
creative ideas and a breakdown of the marketing campaign itself.
Throughout the process students should be thinking about this overall
plan, keeping in mind that we'll want them to report back on the
following issues:



1/What do you want to achieve?



2/Profile of your target group(s):

What are they like?

Where are they based?

What is their experience of the arts/Glyndebourne?

What are your key messages to them?

What do you want them to do - what barriers might stop them?



3/Describe your selected methods of communication:

Why did you decide that this was the best way to communicated with your
target group(s)?

Give reasons for the creative design you've chosen.

What are the key pieces of information your marketing assets need to
convey (NB I know it's still early stages, but I noticed that quite a
few of the examples don't include the essentials logo, date, creative
team, booking information etc. so might be worth a reminder on that!!)



Think:

WHO?
WHAT?
WHERE?

WHEN?

HOW?



It might be a helpful exercise for students to mark out a timeline of
how their planning/activities roll out?



4/How will this interact/complement your Press plan?



5/How will you measure the success of your marketing campaign? How will
you tell if you have reached your target group?



I look forward to seeing your final pitches in December



Best Wishes



Sarah

Unit 5 LO 2.2 ,3.1and 4.2 Diary entries

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Unit 5 LO2.0 Glyndebourne Pitch presentation & Pitch Video

So far I have had a meeting with a number of people that work for, with, or at Glyndebourne, each from different roles within the company.

I felt that my pitch went well, despite the fact that at one point during my pitch I was so overwhelmed with coughs, that I couldn’t breath. I believe that everyone seemed to be very interested in my idea, because I got a lot of good feedback.

I think my campaign is going really well because I’ve completed my poster, and the people at the pitch seemed to like it a lot, and gave me lots of good comments

I obtained their feedback on my pitch they said:
The way Glyndebourne track how successful their idea is, is by using some sort of code when people call the box-office to book their tickets, and then Glyndebourne can track all the income.

They liked how I was inspired by a picture I found on the Internet, to make a similar picture. Using a picture that I took is better because it would have no copyright.

Unit 5 LO2.3 My Project Proposal and Time Plan

Name:
Hayden Taylor



Group: Sanita Roga Hayden Taylor Connor Oldman

1. What are you/your groups’ ideas for the campaign?
Logo for T-shirt's, Main Poster, Awarnss poster for final piece

2. What parts of this campaign are you individually responsible for?
Designing the pictures for the media we are producing

3. What types of media is your campaign covering? Posters, Viral video, Audio advertising etc.
Posters and directing

4. Give a detailed time plan up to Dec 11th of what you intend to do to make this campaign happen. Include Pre production; production and post production times and dates. You will also need to include rehearsal time for your pitch for Friday 11th December at the Glyndebourne

Next five thursdays and fridays, starting on

• 12th November: Poster work
  

• 13th Nomember: Poster work
  

• 19th November: planning video
  

• 20th November:Planning Video
  

• 26th November: Filming
  

• 27th November: Filming
  

• 3rd December: Editing
  

• 4th December: Editing
  

• 10th December: Editing
  

• 11th December: Completed and
  

Unit 5 LO2.3 Storyboards/Layouts