- A. Awareness - Making the customer aware of the product, message or service.
- I. Interest - Make the customer interested by explaining features, and benefits or justifying opinions. Visuals and sound must be engaging
- D. Desire - Convince the customer they want the product, or that they agree with you.
- A. Action - Lead customers to purchase your product, or take action.
Thursday, October 08, 2009
Unit 5 LO1.2 AIDA
AIDA
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