Unit 5 LO1.2 Questions For Avatar Campaign

1) What do you think the point behind the avatar marketing campaign is?
To know what 'Avatar' is, to tell you about it, and to persuade you to go and watch it.

2) Where have you come across it
Tv, Internet, magazines, games, radio, emails, McDonalds, cinemas

3) Were you affected by it in any way?
Yes, because the viral campaign methods draw me in, and interests
me allot because of the mysterious half blue face posters really catches your attention.

4) What is the message the campaign is trying to communicate?
That not all animation is produced for a set audience, Avatar seems to me to appeal to a wide range of ages and also the animation used to create Avatar is a new form of animation. This new method is able to create detail in such high detail, that it is really close to looking like it is real.

5) The overall strategy for communicating that message - shock,
surprise, charm, persuasion by rational arguments ect

Mystery - The blue half face creates mystery because it makes you ask yourself what is it, what does it mean, and why is it blue.

Persuasion - This campaign persuades you not to always judge something before you understand it fully. In Avatar, the Jake Sully is forced to believe that Pandora (the home world of the Na'vi) is a dangerous and hostile planet, but when Jake enters his Avatar, and explores Pandora, he realises that not all what he was told about this foreign world was true, he experiences it as a beautiful world.


6) What items that have been used in the campaign (eg posters, flyers,
television adverts).

Posters, TV adverts, Websites, YouTube profile channel, Magazine adverts, Trailers

7) What is similar about the items in this campaign - what tells us that they are all part of the same campaign?
One of the main similarities is the use of the blue half face, this is used in posters, websites, magazines, ect. This is simple but effective because it shows that the blue people are only one half of the story, and a hidden secret.

8) Who is targeted by the campaign?
All ages & genders would enjoy this film because it has allot of action, romance, mystery, sci-fi, suspense, ect.

9) How the people that created the campaign have tried to reach that target audience.
With one of the trailers for Avatar, it shows allot of scenes, but hardly any talking in the trailer, other than 3 words, "this is great". Although there is not much speaking in the trailer, it still shows allot of action.

10) The strengths of the campaign and how successful it is in communicating it's message.

1. A wide variety of engaging methods used to publicize Avatar.
2. Simple and effective posters, using simple items on them, but also makes you wanna learn more about it.
3. Engaging trailers that use very little spoken words, but creates allot of interest
   

11) Any weaknesses in the campaign and how it could be improved.
I can't think of any weaknesses.

12) Were you already aware of this campaign.
Yes, I have seen posters, trailers, the website, tv adverts, magazine inserts, Mcdonalds toys, ect