Unit 5 LO1.2 BT Broadband Advert

• A. Awareness - Making the customer aware of the product, message or service.
• I. Interest - Make the customer interested by explaining features, and benefits or justifying opinions. Visuals and sound must be engaging
  
• D. Desire - Convince the customer they want the product, or that they agree with you.
  
• A. Action - Lead customers to purchase your product, or take action.

• A. Awareness - BT makes the customer aware of the product by having the estate agent talk about the functions of the BT Home Hub, and how it is a complete package (Phone, Broadband, and soon Tv and Video on demand).
• I. Interest - BT creates interest in the product by explaining the functions of the BT Home Hub (Phone, Broadband, and soon Tv and Video on demand).
• D. Desire - The advert creates desire by making the customer think that he would be a good father, and be providing his family with the BT Home Hub, and being wireless broad band, creates the feeling you can go anywhere, and still have wireless broadband
• A. Action - It gives a phone number at the end, & a website link.