Unit 5 LO1.2 Target Audience

Target Audience

• Content of the text - is it suitable/appropriate for the audience.

• Style of presentation - is it attractive to the audience and will the content be understood by them?

Anything that the media produce is a Media Text

Expectation & Pleasure

Repetition

• Repetiton of familiar conventions ensures the return of core fans.

Targeting The Audience

• Media producers need to be aware of a target audience.

• Advertisers need to know their target group when placing ads on tv, in magazines, or in the cinema. One way to identify audience groups is to break down into 3 groups - Age, Gender & Social Class.