Unit 5 LO2.4 • Campaign materials inc Posters, Animations, Videos, live performances

My Knight Crew Poster:

Unit 5 LO2.3 My Project Proposal and Time Plan

Name:
Hayden Taylor



Group: Sanita Roga Hayden Taylor Connor Oldman

1. What are you/your groups’ ideas for the campaign?
Logo for T-shirt's, Main Poster, Awarnss poster for final piece

2. What parts of this campaign are you individually responsible for?
Designing the pictures for the media we are producing

3. What types of media is your campaign covering? Posters, Viral video, Audio advertising etc.
Posters and directing

4. Give a detailed time plan up to Dec 11th of what you intend to do to make this campaign happen. Include Pre production; production and post production times and dates. You will also need to include rehearsal time for your pitch for Friday 11th December at the Glyndebourne

Next five thursdays and fridays, starting on

• 12th November: Poster work
  

• 13th Nomember: Poster work
  

• 19th November: planning video
  

• 20th November:Planning Video
  

• 26th November: Filming
  

• 27th November: Filming
  

• 3rd December: Editing
  

• 4th December: Editing
  

• 10th December: Editing
  

• 11th December: Completed and
  

Unit 5 LO2.3 Storyboards/Layouts

Unit 5 LO2.1 • Flow diagram of Ideas for campaign

Unit 5 LO1.2 Questions For Avatar Campaign

1) What do you think the point behind the avatar marketing campaign is?
To know what 'Avatar' is, to tell you about it, and to persuade you to go and watch it.

2) Where have you come across it
Tv, Internet, magazines, games, radio, emails, McDonalds, cinemas

3) Were you affected by it in any way?
Yes, because the viral campaign methods draw me in, and interests
me allot because of the mysterious half blue face posters really catches your attention.

4) What is the message the campaign is trying to communicate?
That not all animation is produced for a set audience, Avatar seems to me to appeal to a wide range of ages and also the animation used to create Avatar is a new form of animation. This new method is able to create detail in such high detail, that it is really close to looking like it is real.

5) The overall strategy for communicating that message - shock,
surprise, charm, persuasion by rational arguments ect

Mystery - The blue half face creates mystery because it makes you ask yourself what is it, what does it mean, and why is it blue.

Persuasion - This campaign persuades you not to always judge something before you understand it fully. In Avatar, the Jake Sully is forced to believe that Pandora (the home world of the Na'vi) is a dangerous and hostile planet, but when Jake enters his Avatar, and explores Pandora, he realises that not all what he was told about this foreign world was true, he experiences it as a beautiful world.


6) What items that have been used in the campaign (eg posters, flyers,
television adverts).

Posters, TV adverts, Websites, YouTube profile channel, Magazine adverts, Trailers

7) What is similar about the items in this campaign - what tells us that they are all part of the same campaign?
One of the main similarities is the use of the blue half face, this is used in posters, websites, magazines, ect. This is simple but effective because it shows that the blue people are only one half of the story, and a hidden secret.

8) Who is targeted by the campaign?
All ages & genders would enjoy this film because it has allot of action, romance, mystery, sci-fi, suspense, ect.

9) How the people that created the campaign have tried to reach that target audience.
With one of the trailers for Avatar, it shows allot of scenes, but hardly any talking in the trailer, other than 3 words, "this is great". Although there is not much speaking in the trailer, it still shows allot of action.

10) The strengths of the campaign and how successful it is in communicating it's message.

1. A wide variety of engaging methods used to publicize Avatar.
2. Simple and effective posters, using simple items on them, but also makes you wanna learn more about it.
3. Engaging trailers that use very little spoken words, but creates allot of interest
   

11) Any weaknesses in the campaign and how it could be improved.
I can't think of any weaknesses.

12) Were you already aware of this campaign.
Yes, I have seen posters, trailers, the website, tv adverts, magazine inserts, Mcdonalds toys, ect

Unit 5 LO1.2 Analysis on BT adverts

What do you think about it?
The BT adverts are based on a nuclear family group, and each advert , has a problem, or an occurrence with some form of technology, and then the narrator, or Voice of god, speaks over the advert and describes how the BT Home Hub can discard those problems that occur in the advert, and resolve them.

Where have you came across it?
The BT adverts released by BT are frequently broad casted on television, and is sometimes advertised on billboards, newspaper ads, websites etc.

Was you affected by it in any way?
These series of adverts didn't affect me in any way. Most people would see it as a mini soap opera, based around this nuclear family, but I just see it as a series of adverts.

What message the campaign is trying to communicate.
BT makes the customer aware of the product by having, for example, in BT - Broadband, the advert creates desire by making the customer think that he would be a good father, and be providing his family with the BT Home Hub, and being wireless broadband, creates the feeling you can go anywhere, and still have wireless broadband.

What is the overall strategy for communicating that message?
In this BT campaign strategy used is humour, which is used in the "costs a fortune" gag line.
Two more examples is surprise and shock, which is used in the last few seconds of the advert, by saying "And now bedroom 4, well this would be a very nice nursery", and then the camera cuts to the two family members looking at each other suprised and shocked.

What items have been used in the campaign?
In the BT campaign, many different methods have been used to advertise the campaign, examples include:

• Posters
• Flyers
• Television adverts
• Websites
• Newspaper adverts
• Radio Adverts
• Ect.

What is similar about the items in the campaign?
In the BT advertisement campaign, the main similarity is that it is always based around the same family group. Each TV advert shows this family get some sort of technological problem, and it gets solved by some form of product, that BT is advertising mainly in this advert.

Who is targeted by the campaign?
BT is mainly trying to target adult males, mainly by showin all the men in the shot, around some form of technology that BT has created, and also has a women talking over various parts, and is percieved to have a sexy voice.

How the people that created the campaign have tried to reach that audience?
Same as The Question above.

Unit 5 LO1.2 BT Broadband Advert

• A. Awareness - Making the customer aware of the product, message or service.
• I. Interest - Make the customer interested by explaining features, and benefits or justifying opinions. Visuals and sound must be engaging
  
• D. Desire - Convince the customer they want the product, or that they agree with you.
  
• A. Action - Lead customers to purchase your product, or take action.

• A. Awareness - BT makes the customer aware of the product by having the estate agent talk about the functions of the BT Home Hub, and how it is a complete package (Phone, Broadband, and soon Tv and Video on demand).
• I. Interest - BT creates interest in the product by explaining the functions of the BT Home Hub (Phone, Broadband, and soon Tv and Video on demand).
• D. Desire - The advert creates desire by making the customer think that he would be a good father, and be providing his family with the BT Home Hub, and being wireless broad band, creates the feeling you can go anywhere, and still have wireless broadband
• A. Action - It gives a phone number at the end, & a website link.
  

Unit 5 LO1.2 AIDA

AIDA

• A. Awareness - Making the customer aware of the product, message or service.
• I. Interest - Make the customer interested by explaining features, and benefits or justifying opinions. Visuals and sound must be engaging
  
• D. Desire - Convince the customer they want the product, or that they agree with you.
  
• A. Action - Lead customers to purchase your product, or take action.
  

Unit 5 LO1.2 Target Audience

Target Audience

• Content of the text - is it suitable/appropriate for the audience.

• Style of presentation - is it attractive to the audience and will the content be understood by them?

Anything that the media produce is a Media Text

Expectation & Pleasure

Repetition

• Repetiton of familiar conventions ensures the return of core fans.

Targeting The Audience

• Media producers need to be aware of a target audience.

• Advertisers need to know their target group when placing ads on tv, in magazines, or in the cinema. One way to identify audience groups is to break down into 3 groups - Age, Gender & Social Class.
  

Unit 5 LO1.2 Viral Campaign

Dove

-In this viral video, Dove are trying to advertise real beauty is only skin deep.
They are doing this by showing a normal everyday woman, and then made beautiful by make-up and photo edited.

Coca-Cola


-In the viral video, two 'scientists' are surrounded by multiple bottles of Diet Coke.
It is useful to Coca-Cola, because, being a viral video, it would get viewed by loads of people, and they would send it to other people, and those people would send it to more people, and so on and so forth

Unit 5 LO1.2 Drug Drive Campaign

The main message in the "Drug Drive Campaign" is that taking drugs whilst driving, or recently before, will impare your driving skills. Driving under the influence of drugs, such as Canabis is really dangerous and can affect your awarness on the road, and can seriously affect your sence of reaction.